CQUniversity is spearheading an online survey to investigate Queensland horticulture producers’ interest in achieving high product returns by supporting improved supply chains, enabling exports to Asia.
The CQUni researchers are undertaking the survey in association with Growcom, Tropical Pines and Passionfruit Australia. It’s funded by the Cooperative Research Centre for Developing Northern Australia (CRCNA).
Project leader, Dr Delwar Akbar says his team aims to identify the need and potential for a collaborative approach to better market Queensland’s horticulture products.
To thank respondents, the research team will provide a $100 gift voucher to one in every five participants chosen randomly.
“It is expected that the findings from this research will provide the horticulture industry with information about the trade-offs that producers perceive between higher product value and improved supply chain management; for example, coordination and collaboration,” Dr Akbar says.
“The results from this research may benefit the industry through recommendations about how improved supply chain management could be achieved through an enabling environment; for example, price setting, agreement length and additional support.”
This research is expected to be completed in March 2020 and findings will be published only as a summary report, to ensure no individual participants can be identified.
Featured Image: Dr Delwar Akbar is surveying Queensland horticulture producers. Main mango image courtesy Eduardo Francisco Vazquez Murillo via Flickr Creative Commons.